These Helpful SEO and Website Tips Create Results!

seo strategy and marketing tips

1. Site structure and layout

Having an SEO optimized site structure and layout is important. You want each of your pages or posts to have a goal and target keyword. If you specialize in one service then you may need to rank just one page to target those 3-5 main keywords and extra long tail keywords.  Having a site that works great on mobile and desktop with specific goals in mind will give you a huge edge. Calls to action in all the right places to bring visitors to call/click/opt-in or whatever your goal is.

2. Optimized Google My Business(GMB)

Your Google My Business Page(GMB) is very important for local SEO and ranking in the local pack. It will also help you with popular Maps apps. Make sure you verify your GMB. Create the proper citations. Directories like Yelp, YP and Yellowbot will help you rank higher organically and locally. Using images with proper alt text and geo tagging will help your GMB rank higher. Fill out your categories correctly and use keywords correctly.

3. Directories, Maps, Social Media

Directories, Social Media and Web 2.0’s can provide trust flow and link juice to your site. Even though the links are not as powerful as strong PBN or other backlinks they still help in creating that online footprint which you hope will lead everyone back to your main money site. Even though building these social media sites and directories out can take time it will be worth it. Make sure you use consistent NAP: Name, Address, Phone# for all of your listings.

4. Optimized Backlinking Strategy

Backlinking is still one of the biggest factors in ranking your website. The problem is if you have too many links to fast, especially from spammy links then you will not see those rankings you want. A new site or small business website needs to start small with links and add a little traffic to boost those keywords up. We have access to many niche specific high trust flow blogs that we write articles for and get a backlink in return. We can use these niche specific backlinks to help push our rankings up.

5. Schema Mark-up and Rich Snippets

Schema Mark-up and Rich Snippets are still underutilized by many SEOs. This code makes  your site easier to understand by search engine bots and humans alike. Google and Bing love when your website is easy to understand and the schema code tells them exactly what your site is and what it is about. It can also show ratings, reviews, testimonials, images, quotes and these “Rich Snippets” can show up in the SERPs and make your site stand out from the rest.

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